BUSINESS, MARKETS AND COMPETITION
Academic year and teacher
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- Versione italiana
- Academic year
- 2018/2019
- Teacher
- GIORGIO PRODI
- Credits
- 7
- Curriculum
- Small and medium enterprises(SMEs) in international markets
- Didactic period
- Primo Semestre
- SSD
- SECS-P/06
Training objectives
- Aim of this course is to give students analytic instruments developed in Economics that support business strategies and sector analysis.
Prerequisites
- None
Course programme
- the course is divided in sections:
Business strategy
Supply Chain management
Innovation
New markets
Some seminars will analise topics developed in different sections Didactic methods
- lectures, seminars, and case studies
Learning assessment procedures
- for students that follow lectures: written examination, home works, and presentation of papers in the classroom
not attending: written examination Reference texts
papers discussed in class and available on the course web site.
Brandenburger, A. and B. Nalebuff, "Co-opetition", Doubleday Currency.
Pankaj Ghemawat, "Games Businesses Play" MIT Press (1-3,7).
