Teaching material a.a. 2019/20
- Corporate advantage
- Porter theory 1
- Porter theory 1
- Porter theory 2
- Campbell
- Transaction costs 1
- Transaction costs 2
- Introduction to international marketing
- Synergies part 1
- Synergies part 2
- Capital budgeting
- Open Innovation
- Project development and information on the exam
- Governance cost
- Diversification
- Ally or acquire
- Divestiture
- Outsourcing
- Designing the multi-business corporation
- Managing the M&A
- European and international market entry
- Marketing information system
- International market segmentation
- International pricing
- International Promotion
- International distribution
