STRATEGY, INNOVATION AND BUSINESS MANAGEMENT
Academic year and teacher
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- Versione italiana
- Academic year
- 2022/2023
- Teacher
- GINO COCCHI
- Credits
- 6
- Didactic period
- Primo Semestre
- SSD
- ING-IND/35
Training objectives
- The aim of the course is to offer students the opportunity to acquire the knowledge and skills necessary to:
1. understand the dynamics of an increasingly competitive market, characterized by frequent situations of instability (economic crisis, Covid, wars, etc ...) in continuous and rapid evolution.
2. be able to orient, with conscious choices, towards the different areas of the organization of the company (research-design, production-logistics, customer-market, organization, services).
3. develop the basic knowledge to understand decision-making processes, acquire useful skills for future managerial growth paths (problem solving, team work, interpersonal relationships).
Through study, face-to-face lessons, analysis of case studies, laboratories/workshops and the testimonies of managers of enterprises, the student will be able to compare, understand and analyze:
a) the business of the company (Strategy, Mission, and Value Creation)
b) Success Factors and Competitive Strategies,
c) Organization and Innovation,
d) Human Resources, Organization-Processes
e) Economic-Financial Management (Budget, Budget) Prerequisites
- The course is open to students attending the Master's Degree program.
There are no special prerequisites or propaedeuticities. The aptitude for teamwork, critical confrontation and discussion supports the teaching experience. Course programme
- The course is organized over 60 hours, divided between lectures in the classroom and workshops / laboratories (in the company and / or remotely) with testimonials from the managers responsible for the top functions of the Company.
With reference to the companies participating in the WS / Laboratory program, the topics relating to:
a) THE COMPANY (History, Strategy, Value Creation, Future)
b) THE CUSTOMER / THE COMPETITION (Market, Competition, Competitive Advantage, New Challenges)
c) INNOVATION (Product, Processes, Technology, Organization, Change)
d) HUMAN RESOURCES (People, Organization, Manager, Leadership, Corporate Culture)
e) ECO-FIN MANAGEMENT (Balance Sheet, Budget, KPI, Multi-year Plan) Didactic methods
- The course is organized in 60 hours (Classroom, Workshop), through lectures and labs/workshops (In-house/remote).
The training combines innovation and experimentation in content, teaching methods and the conduct of work assigned to students.
The topics and business best practices covered during WS, will then be discussed, deepened and categorized through classical theoretical models of business management.
Discussion will be encouraged as a teaching method. The debate will enable the acquisition of soft skills useful in facilitating the engineer's entry and growth in the world of work.
Students will be required to develop individual abstracts, group papers, and team work.
Here is the code to access the classroom course: ry4m22k Learning assessment procedures
- The final overall assessment will be determined by:
1) a written exam, consisting of open-ended questions (weight 75%)
2) papers and abstracts produced within the course (weight 25%)
It should be noted that the evaluation will also take into account active participation and interaction; possible additions will be possible through interviews with the teacher. Reference texts
- The teaching course makes use of instructional materials such as handouts, texts and background articles with reference to the topics covered during the lectures and workshops/laboratories; these materials made available in the form of digital excerpts. The reference texts are:
- Economics and Business Management - Pivato, Misani, Ordanini, Perrini - ed. Egea
- Innovation Management - Melissa A. Shilling, Izzo- ed. Mc Graw Hill
