BUSINESS MANAGEMENT
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- Versione italiana
- Academic year
- 2022/2023
- Teacher
- MIRCO CONTRI
- Credits
- 6
- Didactic period
- Secondo Semestre
- SSD
- SECS-P/07
Training objectives
- Equip the students basic knowledge of economic markets, in order to set strategies and models of business organization, integrating them with the ability to set a modern compute and assess the costs of processing and costs (both variable / direct full) of the products, quantities essential in order to formulate strategies in terms of price or managerial choices.
Prerequisites
- No prerequisites required, although it is advised to have the fundamentals of economics.
Course programme
- 1. MARKETS AND BUSINESSES
The macroeconomic cycle. Balance between supply and demand. Internationalization of enterprises.
The model of market competitive forces of Porter and the subsequent expansion of Rahim.
Market forms: monopoly, oligopoly, competition
The most popular business organizational models
2. PRODUCTS AND COMPETITIVE ADVANTAGE
Time to market, the stages to cross before the industrialization and the next product life-cycle. Profitability and margins.
Boston Consulting Group matrix
Strategies for the pursuit of competitive advantage: cost leadership, differentiation, real, perceived differentiation, focus
Corporate vision through Porter's value chain
Competitive advantages of type "hard" and "soft" type
Product and process innovation
Use of technology as a source of competitive advantage. Rate of diffusion of technology, continuous and discontinuous technological leadership.
Sustainability of competitive advantage
Advantages and disadvantages of pioneering
The constraints on the growth of enterprises. Economies of scale of internal and external type type.
Transfer of technology licensing. When to yield, to those who surrender because surrender
3. INVESTMENT DECISIONS
The motivations for investment by companies. Tangible and intangible investments. Discretionary and mandatory investments.
Methods for investment decisions. Average return, payback period (also updated), TIR and VAN. Strengths and weaknesses of each of the four methods analyzed.
4. PRODUCTION PROCESS AND COSTS
Production planning
MTS Companies-ATO-MTO-PTO-ETO
Valuation of inventories and consumption for the production process.
Industrial and budget planning process. Quantitative and qualitative objectives.
Budgets that are based on sales and budgets that are based on production
Relations with the different types of suppliers
The process of assessment of suppliers
The array of Kralijc and activities necessary to avoid any risk of supply in the supply chain
The labor cost. Labour intensive capital intensive production cycles and cycles. The relocation of businesses
Cost centers and business methods for the calculation of processing rates
Fixed costs and variable costs, direct costs and indirect costs.
Direct costing and Full costing methods applied to products
BOM and route
The different types of production layout. Enterprise infrastructure
Reporting and gap analysis
5. CORPORATE RESOURCES
Company resources and value creation
Tests for the determination of strategic resources
Types of crisis and corrective
6. THE BREAKEVEN POINT
Breakeven graph mathematical model
7. STRATEGIES AND INTERNATIONAL MARKETS
The strategic evolution of the Japanese economic system since World War II to today and the Chinese one
Corporate strategies based on time factor
The effect of change applied to the global competitiveness of different countries
Game theory Didactic methods
- Lectures with case analysis teaching real.
Tutorial on the valuation of Investments and on breakeven analysis. Learning assessment procedures
- For students attending two written partial tests, followed upon successful completion of both an oral test, that increase the final grade of the written tests .
For students not attending a written exam on the whole program followed by an oral test , incremental of the written test. Reference texts
- Lecture notes prepared by the teacher through email richiedibili
Recommended text: FONTANA, CAROLI - ECONOMICS AND BUSINESS MANAGEMENT 4th edition. Publisher McGraw Hill
