CONCEPT DESIGN - LABORATORY (Partizione B)
Academic year and teacher
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- Versione italiana
- Academic year
- 2018/2019
- Teacher
- VERONICA DAL BUONO
- Credits
- 13
- Didactic period
- Primo Semestre
- SSD
- ICAR/13
Training objectives
- The Concept Design Laboratory, at the second academic year, aims to direct students in dealing with critical and design tools, through which to understand the articulated reality where designers are operating. The laboratory strengthens previous year knowledge about design method, increasing the complexity of the processes and the multidisciplinarity, to arrive at the conceptualization of a product-system.
The course program comprises frontal lessons and design workshops, marked by regular revisions, adopting a work method similar to the one used in the professional activity.
The main target of the course is to provide the students necessary skills for the production of a Concept Design, starting from the briefing up to the final stage of representation and communication.
The Graphic Design module proposes an in-depth analysis of some technical and methodological aspects of visual design. The issues related to the process of designing and projecting the visual identity of the concept developed within the laboratory as well as issues related to the editorial design project will be examined in depth. Prerequisites
- It is necessary to have acquired and assimilated the following knowledge:
- Expertise to convey ideas through hand drawings and other free representation techniques (i. e. design mock-ups)
- Adequate capacity to use writing, graphics and layout softwares tools
- Ability in organizing creative and conceptual processes during the design, through a logical and analytical method. Course programme
- a) “design thinking” introduction as a process for the design concept definition
b) Description and utilization, through active classroom workshops, of a clear design methodology, summarized by the following phases: RESEARCH on the field of study; USERS’ needs definition; BRIEF explanation; BRAND identiy; CONCEPT scenarios; DESIGN developement.
c) thematic lessons on the main elements defining the user experience.
The lessons will be organized according to three main themes, through which reeading the complexity of contemporaneity.
MATERIA & PRODUCT
The first field of study will deal with investigating the subject which composes spaces and objects, including materials’ properties and manufacturing processes.
BODY & PRODUCT
The second field of study will deal with investigating the relationship between human bodies and products, considering both natural and artificial environments. The central role of physical experience is the starting point in designing systems for humans.
BODY & PRODUCT
The third field of study wil consider info data and pervasive connectivity phenomenon that is influencing, more and more, our lives and the objects around us.
d) Final design project
The final design project of the Concept Design Laboratory will adopt, as case study, a system of urban spaces, investigating the multiple relationships between citizen-users, the symbolic value of public space and the numerous interfaces between services and urban communication.
At the end of the conceptual exploration, a number of design product issues will be investigated, according to a structured design process.
The areas of study, while including the traditional work fields of Product Design, will consider more extensive and innovative content, related to sustainability, environment, services and digital interfaces.
The theoretical contributions and exercises will refer to users’ needs and their interactions with complex systems, rather than considering the design of simple objects.
The Graphic Design course is divided into two paths: a first in which we expect some consecutive exercises that start from the observation and recognition of identity systems (corporate identity, infographics, coordinated image, visual identity soft, hard, smart, ...) and which end with the design of the identity system for the product identified as the final project; a second path is side-by-side to the projects developed within the product module, through the narration and visual presentation of the contents in an editorial format (see digital presentation and on-board diary of the course). Didactic methods
- The teaching activity will consist in lectures, practical exercises during the course and a final exam.
The lessons will provide technical and analytical tools to achieve a flexible methodology for the design conceptualization, the process development, the communication, as well as the awareness awareness of market strategies for the business sector.
Guests will be invited directly from the professional practice, the cultural field, as well as from the production companies. Several case studies will be displayed and analyzed.
The teaching methodology will use the following tools:
- Urban context visits, in order to get in touch with the complexity of the reality on which the students will have to apply their design thoughts;
- Classroom workshops (in single or groups modality), using various design methods (freehand drawing; digital image processing; short texts) in order to represent the design concepts;
- Use of digital tools when required by individual projects
A digital shared folder will be used on Google Drive platform for the exchange of educational material. All the specifications will be exposed during the presentations of the course.
For the Graphic Design unit, the delivery of each intervention will be a small exhibition of the works. Lectures related to the identified issues will be held mainly in the classroom. Learning assessment procedures
- Students will apply on written and drawn exercises, focused on the themes of the course, in order to check the learning level on different topics.
Following, a final examination, marked on a whole process of Concept Design, will be carried out, in order to verify and evaluate the notions acquired by students.
The final examination involves the delivery and discussion of a series of drawings on the final project theme.
In particular, during the examination, the student must communicate the project in the following ways:
- final design project presentation:
Each group will argue its project through a digital presentation to the whole class (pdf, power point or animated graphics).
Following the different design concepts, students are free to choose, as integration of the presentation, the most suitable communication support for their product project (physical model, video, etc.).
- summary dossier - logbook:
The document consists of two parts: the first one is dedicated to the exam project, which will include the whole design process summarized as follows: a) RESEARCH: research and analysis on the project theme - brand context, best practices, product and market trends; b) USERS: definition of user-type profiles, lifestyles and identification of users' needs; d) BRAND: definition of the brand related to the concept of the product under development - competitors analysis, value proposition, family feeling, brand positioning, naming, brand identity; e) CONCEPT: description of the concept inspiration and the related design scenarios - mood board, concept diagrams, users storyboard, renderings, maquettes, texts, materials palette, details & technical drawings
Graphic Design
The exam will consist in the evaluation of the results achieved in the project activities, through a collective exhibition of the realized works. The final evaluation will also consider the results achieved during the intermediate exercises carried out.
The final evaluation of the didactic units (Product Design and Graphic Design) is given mainly by the Final Exam outcome, that will be partially interpolated by the intermediate exercises results and the active participation of the students.
To pass the exam Students have to obtain a minimum score of 18 / 33.
If the total score is less than 18, Students have to repeat the final exam. Reference texts
- - Bassi, A., Design. Progettare gli oggetti quotidiani, Il Mulino 2013
- Mirti, S., Il mondo nuovo - guida tascabile, postmedia books 2013
- Munari, B., Da cosa nasce cosa. Appunti per una metodologia
progettuale, Editori Laterza 2010
- Potter, N. (autore), Rainò, M. (a cura di), Che cos’è un designer, Codice 2011
Further texts:
- Maeda, J., Le leggi della semplicità, Mondadori 2006
- Verganti, R., Overcrowded: Designing Meaningful Products in a World Awash With Ideas, MIT Press 2017
- Weinschenk, S. M., 100 cose che ogni designer deve conoscere
sulle persone, Pearson
Web contents and magazines
- Mirti, S., Design 101 lessons (http://goo.gl/MJp9gt)
- monocle.com; www.domusweb.it; www.dezeen.com; www.designboom.com; www.frameweb.com;
www.design-milk.com; www.designcontext.net
Graphic Design
- Phil Baines, Catherine Dixon, Segnali. Grafica urbana e territoriale, Logos, Modena 2004
- Lewis Blackwell, Caratteri del XX secolo, Zanichelli, Bologna 2003
- Ellen Lupton, Caratteri, testo, gabbia, Zanichelli, Bologna 2010
- Ellen Lupton, Thinking with type. A critical guide for designers, writers, editors & students, Princeton Architectural Press, New York 2010
Further texts and references will be provided during the begin of the laboratory.
