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CONCEPT DESIGN - LABORATORY

Academic year and teacher
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Versione italiana
Academic year
2012/2013
Teacher
GIOVANNI DE SANDRE
Credits
13
Didactic period
Primo Semestre
SSD
ICAR/13

Training objectives

This class aims at bringing students closer to a professional designer’s approach to a project. This through a series of lectures and exercises organized in a rich calendar of reviews and underway presentations.
The chosen topic, on which the two main exercises will be focused, is lighting design, one of the most rapidly evolving sectors in product design, meaning also one in deep need of research by designers.
Three leading companies will be involved to grant the students the necessary instruments to develop a coherent and conscious project: one of the world’s main producers of light emitting diodes will give a detailed report on state of the art technology while a leading brand in lighting design with Murano glass will be at disposal with all its knowhow for technical and market-oriented reviews.

Prerequisites

Ability to convey ideas through hand drawing. Ability to organize ideas in a coherent system and to develop them into a project through analytical/logical thinking.

Course programme

History of lighting design

Experimental approach to the design of a lamp

Analysis of designing methods

Market analysis
Industrial and traditional manufacturing techniques in the production of glass

State of the art in LED technology

Designing technical illumination


Didactic methods

The teaching plan is structured in lessons, midway exercises and a final examination. The lessons aim to introduce the students to the main issues they will deal with during planning. Creativity and logical abilities will be developed and evaluated through the exercises. The final examination will be focused on the development of those skills which are needed when dealing with complex problems in a systematic relation.

Learning assessment procedures

The final examination will be discussed with the professors and will determine the final grade together with the results of the theoretical/practical midway exercises.

Reference texts

Bruno Munari, Da cosa nasce cosa – La terza, Bari 1993

Massimo Iosa Ghini, Sostenibile MA bello – Editrice Compositori, 2009

David Ogilvy, Ogilvy on advertising – Prion, 1983

Edward De Bono, Il pensiero laterale – BUR Rizzoli, 2000

Michael Erlhoff, Design Dictionary - Birkhäuser Architecture, 2003

Graphic design:

Paola Yacomuzzi, Progettare un logo – Logos, 2011

Gavin Ambrose & Paul Harris, The Visual Dictionary of graphic design – AVA publishing SA, 2006

Ridiculous Design rules (collana) – BIS Publishers