WORKSHOP OF COMUNICATION DESIGN (Partizione A)
Academic year and teacher
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- Versione italiana
- Academic year
- 2020/2021
- Teacher
- VERONICA DAL BUONO
- Credits
- 13
- Didactic period
- Primo Semestre
- SSD
- ICAR/13
Training objectives
- The programme offered by Laboratorio di Design della Comunicazione (Communication Design Laboratory - studio), is aimed to develop students’ understanding and mastery of the principles, theories, methods and instruments required to design communication artefacts.
The course introduces students to the basics of graphic design (lettering, colour, composition), with the objective of developing strategies and solutions that give form to printed work and products.
The Lab promotes an open, dynamic and collaborative approach between students and teachers.
The programme has a clearly defined structure, however it is flexible and open to any changes, variations, improvements that may become appropriate as the course progresses and the lectures and collective works of the students inspire new opportunities. Prerequisites
- The Communication Design studio – the first project work for the newly enrolled students – does not require specific prerequisites, such as software proficiency, but it presumes and/or stimulates the acquisition of good design thinking and handicraft drawing skills using basic materials (such as paper and cardboard). Students’ abilities will be strengthened thanks to practical activities included in the programme. Of course, interest and commitment to the subject are essential enrolment requirements.
Course programme
- The students of the Course will be trained for todays' communications need through both theory and practice. The 2020-2021 Course programme will develop projects around the topic of collection of books and magazines that will be at the basis of the students’ final examination projects.
Students are encouraged to develop their creativity in relation to the intrinsic properties of individual crafts – material (products) and immaterial (contents) – and in terms of the relations that can be established between products and their public. Didactic methods
- The course includes a series of theory lessons and a number of activities and tests which will take place on the premises of the Department of Architecture. The laboratories and state rooms on the ground floor of Palazzo Tassoni Estense will be used for mid-course tests to evaluate the students’ presentation abilities and, at the end of the course, will host the final exam and the exhibition of their work.
Attendance is mandatory. In their evaluation, teachers will take into account attendance. Learning assessment procedures
- The course includes intermediate exercises, to be delivered following the specific instructions of the teacher; intermediate exercises are compulsory.
The evaluation of the intermediate exercises will be based on criteria such as compliance with the project brief, quality of research content, quality of representation, punctuality of delivery.
Delivery times not observed will decrease the judgment of the exercise (negative score of one point).
The judgment attributed to the intermediate exercises will classify them in four different categories: insufficient (to be redone), low (18/22), medium (23/26), high (27/30).
Profit exam assessment.
The role of the final exam consists in verifying the level of achievement of the previously specified training objectives.
First phase (intermediate exercises)
Students carry out practical-analytical and design exercises with constant assistance from the teacher and supplemented by theoretical and instrumental lessons on the topics of product design, typography, "book form", graphic design, publishing publications.
Second phase (exam project)
Development by the students, in the advanced phase of the course, of the project related to the theme of the Course, carried out in groups in the form of co-design, integrated by the time of study and self-employment of the students.
The project consists in carrying out the assigned theme whose results will be returned through a series of artefacts (in two-dimensional print and / or prototyped - in three-dimensional physical form - in the 1: 1 scale) based on the indications analytically specified in the brief delivered and illustrated in classroom from the teaching.
The definition of the project documents will evolve - in constant sharing with the teacher - along the timetable of the official calendar of the Course, with revision meetings specifically dedicated to the exam.
Third phase (exam)
The exam will focus on the results achieved in the design and prototyping activities.
The final evaluation will take into account the following factors:
- quality of the final project presented, of the research carried out for the realization of the project itself and of the final exhibition phase;
- results achieved in the intermediate exercises;
- presence and active participation in the lessons of the course.
The evaluation of the final papers (and their presentation) relating to the "Signs / writings / alphabets / scripts" project accounts for approximately 70% of the final exam grade; considering the judgment results achieved in the intermediate exercises in the first phase of the Course, the presence and active participation in the lessons of the course, it will be possible to assign different grades to individual students belonging to the same group.
The honors will be awarded, unanimously by the teachers, to students who have shown particular commitment and ability to innovate (and have delivered all intermediate exercises). Reference texts
- Massimo Vignelli, Peter Laundry, Graphic Design for Non-Profit Organization, New York, The American Institute of Graphic Arts, 1980, pp. 48.
Gavin Ambrose, Paul Harris, Il manuale del graphic design. Progettazione e produzione, Bologna, Zanichelli, 2009, pp. 191.
Franco Achilli, Fare grafica editoriale, Firenze, Editrice Bibligorafica, 2018, 175.
Testi consigliati
Bruno Munari, Da cosa nasce cosa, Bari, Laterza, 1981, pp. 385.
Michele Spera, Abecedario del grafico. La progettazione tra creatività e scienza, Roma, Gangemi Editore, 2005, pp. 541.
Daniele Baroni, Maurizio Vitta, Storia del design grafico, Milano, Longanesi, 2007, pp. 335.
Gavin Ambrose, Paul Harris, Il libro del layout, Bologna, Zanichelli, 2009, pp. 232.
Ellen Lupton, Caratteri, testo, gabbia. Guida critica alla progettazione grafica, Bologna, Zanichelli,
