VIDEO COMMUNICATION FOR CULTURAL TOURISM
Academic year and teacher
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- Versione italiana
- Academic year
- 2018/2019
- Teacher
- ANITA GRAMIGNA
- Credits
- 6
- Didactic period
- Secondo Semestre
- SSD
- M-PED/01
Training objectives
- The role assumed by visual languages in the multimedia information society highlights the importance of knowing the modes of expression and distribution in order to be able to communicate effectively through their constitutive elements. In particular, the aspect of video communication, in the era of web2.0, is essential for anyone who wants to operate in the sector of the cultural tourism industry. Centrality will be given in this course to the writing/design aspects of audiovisual communication products, with the awareness of how, these elements, in the age of cross-media storytelling, must inevitably cross with other disciplines, as eg digital marketing.
Knowledge
• audiovisual and multimedia vocabulary
• communication paradigms of audiovisual media (from cinema to smartphone)
• direction’s paradigms in the documentary field
• direction’s paradigm in tourism
• models of communication, distribution and video circulation with particular reference to tourist communication
• design and creation of video and multimedia products for cultural tourism
• video shooting and video editing technologies
Skills
• to design video for tourist communication based on precise editorial and communication strategies (different strategies for each territory);
• to write a text for a tourist-cultural video (functional to the various application sectors, television, video, museum installations, etc.);
• to design multimedia communication models in the tourism sector. Prerequisites
- Pre-requisites
No one Course programme
- 1. Visual communication and multimedia learning. Audiovisual and knowledge building, communicative elements of educational video, image text report in audiovisual representations, cognitive theory of multimedia learning.
2. Communication and distribution characteristics of audiovisual media. Cinema, television, video, audiovisuals for the web and for new devices, video and viral communication in the tourism sector.
3. Paradigms of the audiovisual direction. Directed by direction, exhibited and conceptual directed, descriptive direction, directing thematic information, directing poetics, directing and participatory direction, direction and tourist communication.
4. Logic of design and audiovisual writing. Audio-visual writing techniques, economic aspects, legal and regulatory aspects, distribution aspects.
5. Video communication laboratory in the tourism sector. Division for small groups, definition of projects, information retrieval, definition of editorial / communicative / distributive strategy, text writing or multimedia text for the creation of a video / multimedia product (based on a precise communication strategy). Didactic methods
- Lectures on all course topics, integration of lectures with MOOCs, vision and analysis of videos, projects, research, software, laboratory activities and writing and design exercises in the cultural tourism sector.
Learning assessment procedures
- The exam, designed to verify the level of achievement of the objectives set by the course, consists of a written exam lasting 75 minutes, consisting of 10 multiple choice questions and 5 open questions (between 10 and the 15 lines) on all the contents of the course. Each exact answer to multiple choice questions will be evaluated 1 point. Each answer to the open questions will be evaluated at most 4 points. The evaluation of open-ended questions will depend on: 1) the actual acquisition by the student of the essential concepts related to the topics covered in the texts or in class; 2) summary and clarity of exposition; 3) ability to apply the contents learned in concrete cases.
Reference texts
- For the preparation of the exam it is necessary to study the following texts:
1. Teaching unit (by Anita Gramigna and Giovanni Ganino) "Visual languages ¿¿and tourist-cultural communication" delivered in class.
2. Lavarone, G. (2016). Cinema, media e turismo: esperienze e prospettive teoriche del film-induced tourism. Padova University Press.
